Sony has announced a brand new Bravia series model, the KDL-32JE1, which claims the title of the world’s most energy efficient TV.

The new Bravia TV uses only 89W, incorporating fluorescent tubes which deliver higher levels of brightness with less energy.

There have been numerous releases recently by electronics companies focusing on the environmental impact of their products. On Thursday we had the LG W2252te claiming it was the world’s most energy efficient monitor and yesterday we had the Samsung W510 grabbing the title of the world’s first bio-plastic handset.

The KDL-32JE1 is a 32-inch LCD panel with 1366 x 768 WXGA resolution, 2500:1 contrast ratio and a viewing angle of 178 degrees.

Sony has set up initiatives to further reduce its impact on the environment such as in-house recycling and reuse of plastics from old products and the recycling of waste material from the production of optical film used in LCD TVs.

The new set will be available in Japan from July 30th for about ¥150,000 / $1,387.

Source:
Akihabara News