BMW have introduced a new system to help their customers through the car customization process. Based on Microsoft’s Surface technology, their “Product Navigator” helps users select body and interior colors by allowing them to place tangible color blocks on the screen, producing instant, resizable results that are viewable from numerous angles.

BMW claims to be the first car manufacturer worldwide to use such technology and they seem to have done a good job of it, even letting you save your customization to a flash drive for reviewing at home. Wonder what file format that would come in? See it in action in the demonstrative/promotional video below.

Sources:
BMW Product Navigator and YouTube
Via: NewLaunches and CarScoop