Pentax yesterday announced their new Optio W80 12.1-megapixel point-and-shoot camera which the company claims is waterproof, coldproof, dustproof as well as shockproof enough to survive the impact from a 3ft (1m) drop.

The Optio W80 packs an impressive 5x optical zoom in its inch-thick (25mm) body and is well sealed enough to withstand a dunk in the shallow end of a swimming pool (16ft | 5m). I wouldn’t be keen to test this claim, but it does make you confident of its ability to resist spills and heavy rain.

Also featuring a SuperProtect lens coating that will repel water, grime and finger marks, Pentax’s Optio W80 includes a 2.5-inch LCD, HD movie capture, Fast Face Detection technology, Pixel Track Shake Reduction and a close-focusing Super Macro Mode that can take sharp snaps of objects as close as 0.4″ (1cm) away.

Available in Cardinal Red, Azure Blue and Gunmetal Gray, the Pentax Optio W80 is available now on pre-order for $299.95.

Sources:
Pentax (Press Release) via Engadget