Saturday, 27 June 2009

Amnesty Bus Stop Ad Knows If You’re Looking

Amnesty Bus Stop Ad Knows If You're Looking

This ad for Amnesty International called Eye Tracking was recently installed on a bus stop in Hamburg, Germany – featuring a built-in camera and eye-tracking technology. When no-one is looking, the ad displays an image depicting a case of domestic violence. Once the camera detects an onlooker, it switches (after a delay), showing the same couple looking rather happy and normal.

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Wednesday, 20 May 2009

Microsoft’s Windows Vista Ad Is Full Of Hot Air

Microsoft's Windows Vista Ad Is Full Of Hot Air

Fierce advertising rivalry with stylish competitor Apple, really seems to have gotten Microsoft thinking outside the box. Though they have made some grave errors in attempting to make their Windows Vista OS appear cool and fun, this ad for their New Zealand audience actually seems to hit the mark.

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Friday, 19 September 2008

Video: Three New Linux Microsoft Ads Go Live

After the announcement from Microsoft declaring the Gates/Seinfeld ads dead, the Redmond giant has moved to “Phase Two” with the launch of three new commercials (below). The ads feature a repetitive, ambiguous slogan which is quite infectious, but sure to grow old very quickly.

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Thursday, 18 September 2008

No More Seinfeld Ads: Microsoft To Announce Tomorrow

Were you looking forward to your Friday fix of the next installment of the Bill Gates and Jerry Seinfeld commercials? Well, I’m afraid it’s all over. Microsoft is set to make an announcement tomorrow that they will be ending the Gates/Seinfeld ads and moving towards “phase two” of their ad campaign.

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Friday, 5 September 2008

Video: First Bill Gates & Jerry Seinfeld Ad Is Awkward, Confusing.

A few hours ago the first installment of the new Bill Gates and Jerry Seinfeld commercials went to air in the States and, well, it has to be seen to be believed (video below). The strained $10 million Seinfeld performance coupled with consistent deadpan delivery by Gates is awkward and confusing, yet somewhat addictive. It may be a case of “it’s so bad, it’s good”.

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