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RECENT POSTS:           | Friday, 19 September 2008
After the announcement from Microsoft declaring the Gates/Seinfeld ads dead, the Redmond giant has moved to “Phase Two” with the launch of three new commercials (below). The ads feature a repetitive, ambiguous slogan which is quite infectious, but sure to grow old very quickly. Thursday, 18 September 2008
Were you looking forward to your Friday fix of the next installment of the Bill Gates and Jerry Seinfeld commercials? Well, I’m afraid it’s all over. Microsoft is set to make an announcement tomorrow that they will be ending the Gates/Seinfeld ads and moving towards “phase two” of their ad campaign. Wednesday, 17 September 2008
An innovative personal finance service called Wesabe has caught my attention with a desktop widget that gives you real-time reporting of all your bank account balances and transactions. Friday, 12 September 2008
The second installment of the Bill Gates and Jerry Seinfeld ad series aired tonight in the US and, I must say, is a huge improvement over the first one we saw last week. It’s still a little confusing, but this time ’round has a message, mentions the product and is hilarious. The duo are more comfortable with each other now and their awkwardness has abated. Friday, 5 September 2008
A few hours ago the first installment of the new Bill Gates and Jerry Seinfeld commercials went to air in the States and, well, it has to be seen to be believed (video below). The strained $10 million Seinfeld performance coupled with consistent deadpan delivery by Gates is awkward and confusing, yet somewhat addictive. It may be a case of “it’s so bad, it’s good”. Wednesday, 28 May 2008
Bill Gates and Steve Ballmer have presented a demo of the new Windows 7, which will feature touchscreen technology much like Apple’s iPhone. The presentation was made at the Wall Street Journal’s D: All Things Digital conference that ends on Thursday. Included below is a video that shows all the “new” features that were demonstrated at D. With the new Windows 7, it would seem that the team at Microsoft have switched their inspirational focus from Apple’s Mac OS X (obviously emulated to create the disappointing Windows Vista) to Apple’s iPhone OS. Microsoft has named the touchscreen technology “Multitouch”, from the ability to perform multiple actions simultaneously. It is the biggest addition to the new OS and will be available system-wide. The screen used in the demo is made by Tyco Electronics. Their Elo TouchSystems are already used in computer kiosks. A number of applications that could use the Multitouch technology were shown in the demonstration. These included a photography application that enables simpler handling, resizing and positioning of images. There was also an on-screen piano keyboard that showed off the software’s responsiveness. There are a number of hand motions included in the OS such as pinch-to-zoom and touch-to-flip that anyone who’s used an iPhone will recognise. The mapping application is like a cross between Google Maps and the Maps application on the iPhone. The taskbar is new, resembling a pie-shaped menu that lays out options in radial slices which apparently makes it faster to navigate. While touch technology works well on portable devices, is it actually going to be useful for desktop computing? In an interesting rant on Silicon Alley Insider, usability is questioned. “Do you really want to wave your arms in the air when you could rest them comfortable on the keyboard?” the article asks. To the disappointment of many, Microsoft’s Windows 7 will not be a re-write, contrary to some speculation. It will utilise the same kernel as its Vista operating system with one of its design goals being complete backwards-compatibility with Vista. | Subscribe
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