Amazon’s Kindle 2 Gets Another Price Drop, Goes International.

Amazon's Kindle 2 Gets Another Price Drop, Goes International.

Amazon today announced a further price cut for their Kindle 2 e-reader to $259 (from a previous $299) and proved true to their word, introducing an international version that can be used beyond U.S. shores.

The international version of the Kindle 2 is identical to the U.S-only model but includes built-in global wireless connectivity that enables users to download books, newspapers and magazines over 3G networks in over 100 countries. Like in the States, users will be free from network charges and contracts by using Amazon’s Whispernet service, though there are some roaming charges for data usage when abroad. These are easily avoided however if you download with your laptop and sync over USB.

If you’re unfamiliar with Amazon’s Kindle 2 wireless reading device, it is a slim, lightweight e-reader that is as thin as a magazine at 1/3-inch thick and lighter than most paperbacks at just 10.2 ounces. Reading like real paper and holding over 1,500 books, the Kindle 2 includes wireless access to the Kindle store in the US – and now internationally – that allows you to download books in under 60 seconds.

The Kindle 2 with U.S. wireless is available now for the reduced price of $259, while the international version will be going for just $20 more at $279 and is available for pre-order on a first-come-first-served basis from Shipping is expected to begin on October 19.

For detailed info on coverage and roaming charges, head on over to Amazon’s Whispernet Help Page for the low-down.

Press release:

Amazon Kindle Now for Sale to Customers in More Than 100 Countries
Over 200,000 English-language books now available to readers around the globe

SEATTLE—October 7, 2009—(NASDAQ: AMZN)—Kindle is Amazon’s most wished for, most gifted, and #1 bestselling product, but prior to today it has been available only to U.S. customers. Now for the first time, Kindle is available to customers around the world. Kindle wirelessly downloads books, magazines, newspapers and personal documents to a crisp, high-resolution 6-inch electronic ink display that looks and reads like real paper. Kindle utilizes the same 3G wireless technology as advanced cell phones, so you never need to hunt for a Wi-Fi hotspot. Readers around the world can pre-order Kindle today for $279 at and it will begin shipping October 19.

“We have millions of customers in countries all over the world who read English-language books,” said Jeff Bezos, Founder and CEO. “Kindle enables these customers to think of a book and download it wirelessly in less than 60 seconds.”

The Kindle Store ( offers international customers over 200,000 English-language books, including New Releases and New York Times Bestsellers, which are typically priced less than physical editions. Over 1,000 different rights-holders now have books available in the Kindle Store, including leading publishers Atlantic Books, Bloomsbury, Canongate, Faber and Faber, Hachette, Harlequin, HarperCollins, Lonely Planet, Penguin, Profile Books, Quercus, Simon & Schuster and Wiley.

“Penguin is a leading supplier of digital books to Kindle in the U.S. and we are delighted to be extending that successful partnership to the rest of the world,” said John Makinson, CEO of Penguin, the world’s largest publisher of English language books. “The publishing industry is experiencing explosive growth in digital book sales in the U.S. and we hope to stimulate digital buying elsewhere by making our content widely available on new devices.”

“At Faber and Faber we are always seeking new ways of finding readers for the writers we publish, so we’re excited by Kindle’s launch beyond the U.S., and to be developing our strong partnership with Amazon beyond physical books,” said Faber and Faber Ltd Publisher and Chief Executive Stephen Page.

Over 85 top U.S. and international newspapers and magazines are also available in the Kindle Store for single purchase or subscription. Many international newspapers are available in the Kindle Store for the first time, including La Stampa (Italy), El País (Spain), El Universal (Mexico), O Globo (Brazil), The Daily Telegraph (UK), joining top papers such as The New York Times, The International Herald Tribune, Le Monde (France), Frankfurter Allgemeine Zeitung (Germany) and The Washington Post. Newspaper and magazine subscriptions are auto-delivered wirelessly to Kindle.

Customers around the world can now enjoy the same features that have helped make Kindle the #1 bestselling product on, including:

Slim and Trim: At just over a third of an inch thin (0.36 inches) and weighing just over 10 ounces, Kindle is pencil thin and lighter than a typical paperback.
3G Wireless: Readers living in or traveling to Kindle’s wireless coverage areas can wirelessly shop the Kindle Store, download books in less than 60 seconds, automatically receive newspaper and magazine subscriptions, and receive personal documents—all without a PC, Wi-Fi hot spot, or syncing. Customers who are not in the coverage area can quickly transfer content to Kindle over USB.
Reads Like Real Paper: Kindle’s 6-inch electronic ink display reads like printed words on paper because the screen works using real ink and doesn’t use a backlight, eliminating the eyestrain and glare associated with other electronic displays.
Stores Up To 1,500 Books: Kindle’s 2 GB of memory holds up to 1,500 books and Kindle books are automatically backed up by Amazon so customers can re-download titles in their library.
Read For Weeks On A Single Charge: Kindle’s electronic paper display sips battery power so users can read for over two weeks with wireless turned off and up to four days on a single charge with wireless on.
Read-To-Me: With the experimental Text-To-Speech feature, Kindle can read most newspapers, magazines and books out loud.
Automatically Syncs With Kindle and Kindle Compatible Devices: Amazon’s “Whispersync” technology automatically syncs customers’ last page read, bookmarks, notes, and highlights across Kindle, Kindle DX, and Kindle compatible devices like Kindle for iPhone.
Wirelessly Receive and Read Personal Documents: Wirelessly send, receive, and read personal documents in a variety of formats such as Microsoft Word and PDF.
Instant Dictionary Lookup: Kindle comes with the New Oxford American Dictionary and over 250,000 definitions that appear instantly at the bottom of the page.
Choose Text Size: Kindle lets readers customize their reading preference by providing six different text sizes.
Bookmarks, Notes, and Highlights: By using the QWERTY keyboard Kindle users can add annotations to text, as well as highlight and clip key passages and bookmark pages for future use.
Media can visit the Kindle Media Room at for additional media resources and to request an interview.

About, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection., Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel; Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial.

Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. Examples of the services offered by Amazon Web Services are Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3), Amazon SimpleDB, Amazon Simple Queue Service (Amazon SQS), Amazon Flexible Payments Service (Amazon FPS), Amazon Mechanical Turk and Amazon CloudFront.

Amazon and its affiliates operate websites, including,,,,,, and

As used herein, “,” “we,” “our” and similar terms include, Inc., and its subsidiaries, unless the context indicates otherwise.


Comments (2 Responses):

I just wanted to say “Thank You”! My husband and I ordered the Kindle 2 and we got a priority rating since we previously purchased the first kindle. But Amazon exceeded our expectations. They shipped our Kindle 2 on the 22nd before it was even officially released. And I was ecstatic when we received it at 10 AM this morning. We figured we wouldn’t get it until tomorrow at the earliest. To have it delivered on it’s release date is amazing!
I also want to compliment the packaging. The packaging for the first was very impressive but incredibly wasteful. The packaging on the new Kindle still looks nice but is a lot better for the environment.
Okay so now to the Kindle…This design is definitely an improvement over the first. It has a sleek design so it’s no longer awkward to hold. The page turn buttons are more thought out so no more accidental turns. The dictionary function is a lot less intrusive. The sleep option is a nice improvement. The images look incredible. And the page turns are much faster. And I also like the new design of the power charger. It’s a lot thinner and the fact that the USB is part of the power cable makes it a lot more convenient for traveling. Way to go!

Thanks for sharing, great site and keep it up. I will be back!

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